Two years ago I jumped the Microsoft ship and moved over to apple. My main reason was the famous “it just works functionality. No more crashing, freezing and wasted hours tracking down conflicts. I wanted simplicity and Apple provided it with style.
Today however, I lost a little faith. Apple’s release of IOS 5 and iCloud have turned my iPad into a very expensive Kindle. My iPhone is now just a phone. Despite spending the best part of 3 hours talking to the very friendly and apologetic Apple Support staff I still have the best part of £1,000 worth of equipment that just doesn’t work.
Are Apple a victim of their own success, or have they forgotten what made them successful in the first place?